{"product_id":"introduction-to-business-management","title":"Introduction to Business Management | CPD course","description":"\u003cp\u003eAlongside commercial skills, this module introduces the core principles of marketing and sales within the drinks industry. Students will explore key topics including the marketing mix, market segmentation, target audiences, consumer behaviour, pricing, and basic business planning.\u003c\/p\u003e\n\u003cp\u003eThe module emphasises ethical and socially responsible practice in alcohol sales and marketing. Practical, event-based learning helps bring these concepts to life, giving students the opportunity to apply decision-making skills in realistic sales and marketing contexts. \u003c\/p\u003e\n\u003cp\u003eThis module will include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEssential business planning\u003c\/li\u003e\n\u003cli\u003eEssential financial concepts\u003c\/li\u003e\n\u003cli\u003eMarketing mix\u003c\/li\u003e\n\u003cli\u003eMarket segmentation\u003c\/li\u003e\n\u003cli\u003eConsumer behaviour\u003c\/li\u003e\n\u003cli\u003eTarget market identification\u003c\/li\u003e\n\u003cli\u003eEthical practice in alcohol sales\u003c\/li\u003e\n\u003cli\u003eCorporate Social Responsibility (CSR)\u003c\/li\u003e\n\u003cli\u003eRegulatory considerations for alcohol sales \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eLearning outcomes\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eOn successful completion of this module a student will be able to: \u003c\/p\u003e\n\u003cp\u003e1. Discuss the influence and role of alcohol consumption on UK society \u003c\/p\u003e\n\u003cp\u003e2. Interrogate current views on responsible drinking, including government advice and corporate responsibilities \u003c\/p\u003e\n\u003cp\u003e3. Evaluate the most appropriate sales and marketing techniques required to effectively sell a specific wine style\u003c\/p\u003e\n\u003cp\u003e4. Identify and evaluate the criteria for market segmentation, assessing how consumer behaviour impacts marketing activities\u003c\/p\u003e\n\u003cp\u003e5. Present financial information related to ethical wine marketing and sales \u003c\/p\u003e\n\u003ch4\u003eEntry Requirements\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGCSE Mathematics at grade 4 or above (grade C or above under the A*-G system)\u003c\/li\u003e\n\u003cli\u003eGCSE English at grade 4 or above (grade C or above under the A*-G system)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe following qualifications are recommended prior to applying:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWSET Level 2 Award in Wines (Pass)\u003c\/li\u003e\n\u003cli\u003eLevel 3 qualification such as A Level (two subjects)\u003c\/li\u003e\n\u003cli\u003eBTEC Extended Diploma (MPP)\u003c\/li\u003e\n\u003cli\u003eAccess to HE in a related subject\u003c\/li\u003e\n\u003cli\u003eWe also consider applicants with relevant industry experience if over 21 years of age.\u003c\/li\u003e\n\u003cli\u003eStudents with English as an additional language will be required to have gained IELTS at 6.5 overall with 6.0 in Writing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003eApplicants wishing to progress onto an undergraduate course would need to meet the minimum entry criteria for that specific course which typically includes a Level 3 qualification with UCAS Tariff points (56 points and above).\u003c\/i\u003e\u003c\/p\u003e","brand":"Plumpton College","offers":[{"title":"18\/09\/2026 - 18\/06\/2027","offer_id":57424358441333,"sku":null,"price":2700.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3139\/8885\/files\/grapes2.jpg?v=1743952284","url":"https:\/\/store.plumpton.ac.uk\/products\/introduction-to-business-management","provider":"Plumpton College","version":"1.0","type":"link"}